August 25, 2023 | Jeff Knize There’s no doubt that there is one search engine reigning over others, Google. With a massive market share of 92%, it is not surprising that ranking on Google is not only important, but the game-changer to make your mark online.
Read on to find out if and why ranking on Google is all that matters for improving your brand visibility across all search engines.
Google- The undisputed champion
It is most likely that Google is the first name that comes to mind while searching for information online. It is also why Google is no longer just a search engine.
It is more like a way of life for its billions of users conducting 5.6 billion searches on Google every day.
And with 92% of online users conducting searches for services, products, and queries, businesses get to connect with their target audience every day.
Besides, Google’s influence extends beyond the search engine. It includes YouTube, Google Maps, and other platforms amplifying its reach.
So you practically position yourself for success once you effectively position your business on Google.
Mastering Google
Understanding and implementing Google’s best practices helps ensure a prime Google search engine ranking as Google rewards websites prioritizing user experience, credibility, and relevance.
This involves adopting a holistic approach to on-page and off-page SEO, page speed, quality content, mobile-friendliness, and secure, HTTPS-encrypted website.
Trigger the ripple effect
Once you mark your spot on Google search results, you slowly but surely see the results cascading across the digital landscape. Improved Google rankings lead to increased visibility, clicks, and conversions.
Your brand grows with your niche expertise and authority once more people engage with your content. This authority spills onto other search engines once their algorithms detect your popularity and relevance on Google.
Unlocks your brand potential
Another reason why ranking on Google is all that matters is that Google’s dominance maximizes your business opportunity. You end up unlocking your brand potential.
This in the process helps tap into a goldmine of potential customers once you understand Google’s algorithms. This leads to your digital transformation with your authority growth and increased revenue.
What about other search engines?
As Google commands most searches, you naturally wonder if you should worry or use other search engines. Well, Google’s practices are comparable to accessing higher rankings on other search engines.
Other search engines follow Google’s leads to ranking algorithms and quality guidelines. So your website is automatically optimized for other search engines once adhered to Google’s standards
In short, Google is not just a search engine.
It is a digital juggernaut determining the fate of online businesses. The best way to effectively establish yourself as an authority in your niche is by mastering Google’s best practices, and thus securing a good search engine ranking.
Once you establish this, it creates a ripple effect extending beyond Google’s borders to reach other search engines and platforms. And the best people to help you achieve this are trusted, experienced and established SEO experts.
